Baker Tilly Ukraine together with European Business Association within the bounds of HR Committee held the event “Your Reputation is Your Personnel”. Marketing director of Baker Tilly Ukraine Irina Zinchenko made a speech concerning possible risks for the companies’ reputation while staff reduction and communication instruments for the lightening of this procedure.

At present given above questions are disturbing for many managers of the companies that faced the problem of the enforced staff reduction and, consequently, the necessity of the reputation maintenance.

Particularly Irina presented a number of examples, which gave committee participants an opportunity of discussing advantages and disadvantages of staff reduction in today’s economic circumstances and its influence upon companies’ public image in particular as well as national business in general.